After successfully establishing Bella Group (formerly Bella International) in 1963 and becoming the authorized distributor of Honda motorcycles, visionary entrepreneur Jerónimo Esteve-Abril sought to expand the company and in 1973 introduced the first generation of Honda Civic in Puerto Rico. Bella worked tirelessly in the growth and development of the brand in the local market and by 1977 the company had become the exclusive Honda distributor in Puerto Rico. In the early ´80s, Bella coined the now widely recognized Honda slogan in Puerto Rico, Clase y Más (Class and More). The slogan continues to be a stalwart for the brand locally as it epitomizes consumer perception of the brand.
The company currently manages five successful Honda dealers across the island, each with its own Service Center. The Honda vehicle portfolio offered by Bella Group consists of all North American models, where the Honda Accord and Honda Civic are the top-selling models. All of Bella’s Honda dealers and service centers are deeply committed to Bella’s strict service and quality standards.