Our Company

Our Commitment
Founded in 1963 by Jerómino Esteve-Abril and Juan José Bellapart, Bella International LLC (a division of Bella Group), is a privately held Puerto Rican company with business interests focused in the wholesale distribution and retail sales of automobiles, watercraft, power and leisure equipment. In its first decade, Bella International sold only Honda motorcycles. The company later expanded its offering to include Honda automobiles in 1973, Honda power equipment in 1984 and the Acura brand in 1986, becoming exclusive distributors of Honda and Acura in Puerto Rico. In 1998, the operation was diversified by adding Flagship Chrysler as a retail dealership, which was later joined by Flagship Mazda and Flagship Volkswagen. Additionally, in 2003 Bella entered the marine market with the Everglades product line. During this period of diversification, the company adopted “Bella Group” as its trade name. In late 2004, Bella successfully passed on to a second generation, when Mr. Carlos A. López-Lay (President & CEO) and his wife, Mrs. María Isabel Esteve (Senior Executive Vice President) acquired the company from Mr. Esteve-Abril. Bella further diversified its distribution lineup by adding the exclusive distribution of Mazda in PR and USVI in 2013 and opening the Honda de Caguas dealership in 2015. Today Bella Group, which has been recognized among the Top Employers in Puerto Rico several times, consists of 720 experienced professionals.

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Mailing Address

Bella Group

P.O Box 190816, San Juan, PR 00919-0816